e-Commerce Website Implementation
In 2016 total e-commerce sales reached an estimated 394.6 Billion Dollars. That’s an increase of 15.1% from 2015. It is now reported that 79% of Americans shop online. Of those people 51% use their cell phones from the link shared on social media. E-commerce is growing like wildfire and many entrepreneurs are getting online to sell their products.
There are numerous possibilities available to sellers, depending on the budget, business needs and goals. E-Commerce site can be launched with minimal investment using online website building sites such as WIX which is heavily advertised all over. However, when selecting “FREE” service ask yourself a question “How do they pay for TV and YouTube advertising while giving away their product for FREE?!” Reality is, it is free to get started, but they nickel dime you on monthly payments until you’ll be paying substantial car-worthy monthly payment. Worst of all, if you decide to transfer your website away from WIX you’ll have to start the work.
Free cheese is in the mousetrap.
It is far more prudent to invest in the website and build it properly from the start. Building a website can be approached similarly to building a house. As with building a house, you need to do some research and come up with designs that appeal to you, determine features you’d like to have and accommodate for future growth. Use our checklist below to ensure you get the top value from your website.
List of considerations
Decision Phase – this is a key business step and should be considered carefully. Determine if the website is necessary for your business. Will it provide your business with competitive advantage because your competition doesn’t have a website? Would you like to augment your brick-and-mortar operations with virtual one? Are you looking to create passive income? All these questions are important to help guide you to the correct business decision.
Research Phase – look around the Internet and note which websites that appeal to you. Take a note of features you’d like to have:
Navigation – what is your navigation preferences? Do you like the menu to appear on the top of the website or on the left hand side?
Layout – do you like one, continuous page containing all of the information or do you prefer individual pages.
Functionality – look at functionality and note what appeals to you. For example, you could have a pop appear to collect visitor’s e-mail addresses and add them to the newsletter or a coupon distribution. Would you like to have a video on your website that user may click to play?
Preparation Phase – gather content you’d like to include on your website. For e-commerce sites, ensure that you have access to your merchandise listing, availability and quantities.
Design Phase – closely work with our designers to ensure that the website of your dreams is coming into reality. Communicate your desires for style, colors, logo, navigation and functionality. Revise the site to fine-tune the result.
Testing Phase – test your website thoroughly prior to the launch. Ensure that information on the website is accurate, free of grammatical errors and up-to-date. Make sure to test all functionality. For e-commerce sites, purchase an item and ensure you are able to collect money through your payment channel.
Maintenance Phase – your website should be updated regularly with fresh content. Consider publishing a blog, where you can write and promote your products and/or service. For e-commerce sites, make sure to regularly update tax collection information, inventory counts, and prices. For the technical maintenance, we offer a worry-free monthly maintenance whereby we ensure that the website contains latest security and performance patches and functions as expected.
As you can see there is a lot to consider when creating a website. But once it is built and operational, it will attract new clients for your business, ensure consistent presence on the Internet and provide communication channel with your customers.